Selling Systems, Solutions to Organizations

Q: Your father, Jim Canova, started Tech Electronics 50 years ago; both of your brothers, Kurt and Keith, are helping run the company now, and your son, Alex, is a Tech employee. What has your experience been being a woman in tech in your family-owned business?

In the industry we are in, it is very much a man-driven business. I don’t communicate that often with other women in the field other than the women who work with Tech. It’s very rare I come across women from other dealers. It’s a very technical sale in the technology field.

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